PetPro News is VetLocator.com's weekly newsletter that goes out to over 15,000 veterinarians, veterinary chiropractors, trainers, kennels, doggie day care operators, animal physical therapists, nutritionalists, alternative health practitioners and other pet professionals.

Each issue contains 6 articles and covers topics ranging from animal health news, industry trends, new technologies, animal oddities and humor. The newsletter currently goes out each Wednesday (except holidays).

We feature 5 banner ads following each article, one tower ad on the left and 3 smaller button ads on the right bottom. Each issue also features 3 or 4 text only sponsorship messages at the bottom of each newsletter.

To see a sample issue of PetPro News, click HERE.

Advertising Rates

Banner Ads, main body of PetPro News

All banner ads measure 480 pixels wide by 60 pixels high. Click here to see examples of different banner ad sizes	All rates quoted in US dollars CPM gross (cost per 1000 subscribers)
	First Position After first article	Second Position After 2nd article	Third Position After 3rd article	Fourth Position After 4th article	Fifth Position After 5th article
	$35 cpm	$30 cpm	$26 cpm	$23 cpm	$20 cpm

Banner Ads, right column of PetPro News

Tower banner ads measure 245 pixels high by 125 pixels wide. Button banners are 125 pixels by 125 pixels. Click here to see examples of different banner ad sizes	All rates quoted in US dollars CPM gross (cost per 1000 subscribers)
	Tower Banner After welcome message	Button Banner 1st Position After joke	Button Banner 2nd Position After 1st BB	Button Banner 34d Position After 2nd BB	Button Banner 4th Position After 3rd BB
	$80 per issue	$75 per issue	$70 per issue	$65 per issue	$50 per issue

To calculate the payment, multiply the projected number of subscribers (in thousands) times the rate (CPM).

For example, with an approximate circulation of 15,000 subscribers, a First Position Banner Ad would cost $525 (15 x $35= $525)

Text Ads
At the end of each PetPro Newsletter we have a section of 2 to 3 line text-only ads. These ads can be a cost effective way of getting your message out to your audience.

All text-only ads are a maximum of 65 characters per line and can be up to 3 lines in length.	First position text ad	Second position text ad	Third position text ad	Fourth position text ad
	$60 per issue	$50 per issue	$45 per issue	$40 per issue

Discounts and Specials

We offer discounts for multiple insertions in the same newsletter as well as combined discounts for advertising in more than one of our publications.

Please click HERE to see samples, discounts and other advertising specials currently being offered.